Deciding how to promote your business is more challenging than ever—because there are simply so many more choices to consider.
As you know, solely relying on one or two channels just isn’t enough in today’s competitive marketplace. You need to be pro-active and reach out to attract new customers and keep the old ones coming back.
Direct mail continues to provide measurable results and noteworthy ROI, thanks to its flexibility in format and ability to deliver targeted, personal and lasting messages. To be successful, apply the following principles of direct response communications:
- Target your audience.
- Craft a worthy offer.
- Include a call to action.
- Provide a response vehicle.
Our Direct Marketing Services
We have special expertise in helping small businesses (and nonprofits) implement direct mail programs. We can help you formulate the right marketing strategy, source and manage your direct mail lists, develop compelling creative solutions, then print and mail your campaign easily and affordably.
Your Single Source for Strategic Direct Marketing Advice
What do the most successful small or mid-sized businesses know when it comes to communicating with their customers and prospects? They know personalized, relevant marketing messages are the most effective way to build stronger, longer relationships that are necessary for growth and profitability. With all of the available choices – print and electronic – direct mail remains the #1 choice in top direct marketers’ bag of tricks. For both B2B and B2C communications, direct mail carries many advantages unmatched by other forms of direct advertising. It’s focused. It’s personal. It’s powerful. It stands apart.
Have you ever outsourced the creation of a brochure or a mailer and been pleased with the product until you find out you can’t afford to print it? Or that it doesn’t meet with new postal regulations? That’s what happens when creative development isn’t tied to production planning.
When you team with one of Allegra Network’s nearly 500 independently-owned and operated companies, you get an integrated, single source for all phases of development and execution. And you can be assured your projects will be designed with cost-effective and quality production in mind.
For more information or to schedule an appointment, find a location near you.