Allegra Network

The new corporate identity ties the franchisor closer to its premier brand, Allegra Print & Imaging.

American Speedy Printing Centers Becomes Allegra Network

On October 1, the international printing franchise, American Speedy Printing Centers, Inc., changed its corporate name to Allegra Network. The new name is a variation of Allegra Print & Imaging, the premier brand introduced by the company in 1996.

The change to Allegra Network marks the print franchisor's expansion into support for leading-edge print technology and Internet applications. The October 1 name change coincides with the launch of AllegraDirect,a custom e-commerce solution that offers all Allegra Network centers a way to solidify their client relationships with custom ordering over the Web.[more]

Allegra Network Launches On-Line Order Capability

Allegra Network (formerly American Speedy Printing Centers, Inc.) today launched their on-line ordering program, AllegraDirect. The ordering module was designed to help companies order their printing and communications needs with the convenience and technology of the Internet.

AllegraDirect was custom-built to make it more convenient for print customers to order, reorder, proof their pieces and request quotes from the center. Clients can jump on-line to view their order history, transfer files, make changes to items with editable text fields, and place orders.

"We looked at the solutions already out there," commented Executive Vice President Jay Rosen, "and we found two common problems. First, commercial solutions went far beyond the functionality our centers and their clients need, often making them hard for people to use. And second, the commercial products were extremely expensive. AllegraDirect is easy to use, easy to get up and running with, and costs our centers much less in both the short and the long run." [more]

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Industry Vendors Invited to Allegra Network Convention
Preferred vendors of the Allegra Network have been invited to attend a private exhibition when the company hosts its bi-annual convenion in San Antonio next February. According to Tim Wood, Director of Technology for Allegra, the vendors invited "represent products we have evaluated and recommend, as well as service and equipment vendors with which we have established national contract pricing." The exhibition provides vendors with an audience comprised almost entirely of decision-makers... [more]

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