AlphaGraphics® and Allegra Network Join Forces on
First Joint Technology Expo in Franchise Print Industry History
July 9, 2010 – AlphaGraphics, Inc. and Allegra Network LLC announced today that the companies are combining forces to hold a joint Technology Expo. A first in the franchise print industry, the AlphaGraphics and Allegra Network joint Expo will be held August 8-9, 2011 at Caesar’s Palace in Las Vegas, Nevada.
“We are excited about combining Expos, having been long-time strategic partners. Not only will the combination of resources provide a better overall experience for our franchisees, but it will also allow our vendors to get more out of their trade show budgets, enabling increased industry participation,” said AlphaGraphics, Inc. CEO Kevin K. Cushing and Allegra Network CEO Carl Gerhardt. “Our goal is to keep our franchisees on the leading edge of technology and to help businesses manage their marketing and communications effectively. This technology expo will help us meet that goal.”
For the past five years, Cushing and Gerhardt have collaborated in a number of ways to help benefit both franchise networks. With the advent of this joint expo, industry technology partners and vendors will now benefit from this collaboration as well. The AlphaGraphics and Allegra Network joint expo is expected to bring over 150 vendors and more than 600 franchisees from both networks together. Each franchisor will conduct its own annual Conference for its franchisees in conjunction with this event.